On a Wing and a Whim

In a lot of fantasy set in generic medieval Europe equivalent, one of the stock characters is the plucky street thief. (Steampunk, as well, ...

There are two types of author bios: the ones on your product page, and the ones that aren't. The bio on your product page, you see, ha...

(This was previously posted yesterday as a guest blog on According to Hoyt. Good comments there, check it out.) Ahem, would all the autho...

Branding is a simple name for a simple concept with a complex execution: making something recognizable to the consumer as belonging with ano...

The best way to get a feel for what your cover needs to signal is to look at your genre's covers, discard the classics and the iconic co...

When we first got Kili, she was 4 pounds of malnourished, half-starved shy and wild thing. Her documentation from the shelter said "thr...

One of traditional publishing's many, many failures is their basic lack of data capture - the fact that they have no way to measure how ...